#4 How to Use Story & Industry Analysts to Win in Enterprise Marketing | Lori Bush Shepard
Update: 2019-03-11
Description
Lori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify.
She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo.
And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year.
Today we'll learn:
- How your marketing story will set you apart in the enterprise market
- What a startup should look for in its first marketing executive
- How to align marketing & sales
- And the impact of working with industry analysts
I'd like your feedback:
- What topics should we cover? Send me an email
- Did you like the episode? Rate it or submit a short review.
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